UEFA EURO 2024: Setting New Goals in Sustainability

Published on July 01, 2024

As we move through the latter stages of the UEFA EURO 2024, it's not just about the excitement of the knock out stages or the pure stress of watching England. This tournament is set to be the benchmark for sustainability, reflecting a deep commitment to environmental and social responsibility. Here's a summary look at the sustainability measures being implemented for EURO 2024.

The Tournament is expected to generate a record €2.4bn (US$2.6bn) in commercial revenues (26% higher than Euro 2016 in France) and deliver close to €2bn (US$2.2bn) in profits, also a record.

Comprehensive Sustainability Strategy

"Environmental aspects are one of the core priorities for the event," UEFA has said. "As an organiser, we are aware that the organisation of such a major event, gathering football stakeholders and fans from all over the world, involves a significant footprint. We are therefore determined to be part of the solution to reduce as much as possible our impacts on the environment."

From the start, UEFA and the German Football Association (DFB) have integrated sustainability into the core of the tournament. The strategy is built around three pillars: environmental, social, and governance (ESG), each with specific initiatives aimed at making this the most sustainable European Championship ever.

Environmental Initiatives

Renewable Energy: The fantastic stadiums will utilise renewable energy, significantly reducing the tournament's carbon footprint and setting a precedent for future events.

Waste Management and Recycling: The tournament will emphasise waste reduction through extensive recycling programs and the use of reusable containers. Fan Zones, for example, will enforce bans on disposable containers, ensuring that food and drinks are served in returnable and reusable packaging.

Green Transportation: To mitigate the substantial emissions from travel, UEFA has partnered with local transport systems to provide public transportation passes with match tickets. This initiative encourages fans to use eco-friendly options like trains, bicycles, and e-buses, thereby reducing the overall carbon footprint associated with the event.

Climate Fund: UEFA has established a Climate Fund to offset unavoidable emissions. For each tonne of CO2 produced, UEFA will contribute €25 to the fund, which is expected to generate approximately €7 million. This fund supports local environmental projects, particularly benefiting amateur football clubs.

Social and Community Engagement

Inclusivity and Anti-Discrimination: The tournament will promote inclusivity and diversity with programs designed to combat discrimination and encourage equality. Various cultural and community activities are planned to engage local populations and foster unity.

Grassroots Football Support: A significant portion of the sustainability efforts are directed towards supporting grassroots football. By involving local clubs and communities, UEFA aims to extend the tournament's benefits beyond the matches, leaving a lasting positive impact on local football culture. Amateur football clubs in Germany have been granted a total of €2.3m by the fund to support their climate protection projects.

Governance and Transparency

Knowledge Sharing: UEFA plans to share best practices and innovations with other football stakeholders, helping to shape a sustainable legacy not just for Germany but for global sports.

Challenges and Future Prospects

While the plans are ambitious, some critics believe more precise and binding commitments are needed. Specifically, there should be clearer guidelines for sustainability measures across all host cities and better integration of sustainable practices in merchandising.

Extra Time

UEFA EURO 2024 is poised to redefine sustainability in sports with comprehensive measures aimed at reducing environmental impact, promoting social inclusivity, and ensuring transparent governance. As fans gear up for the business end of the tournament on the pitch, the legacy of this tournament will hopefully be one of lasting positive change for communities and the environment. We will review the impact and success of the above as the results come out.

For more detailed information on UEFA EURO 2024's sustainability initiatives, you can check out the official UEFA sustainability page (https://www.uefa.com).

UEFA EURO 2024: Setting New Goals in Sustainability

Published on July 01, 2024

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